Lawrence
A mentoring space for therapists and psychologists who want to market and maintain their integrity
You know how to sit with someone's pain. What nobody taught you is how to be found by them. After eight years in marketing alongside BSc Psychology, MSc Psychology and PgDip Psychotherapy, I've made it my mission to connect with the therapists who want to build the most sustainable practices. They aren't willing to simplify complex topics for views. They're the ones brave enough to acknowledge the complexity, and to trust that the right strategy will get them further without costing them their integrity.
You didn't train for years to give yourself the ick online
Marketing mentoring for therapists and psychologists, by a psychotherapist
who gets it.
Posting, tweaking your website, renewing your directory listing. Lots of effort, but not much to show for it, and no clear sense of what's actually working. You're not short on effort. But you are short on a proven, aligned marketing strategy that brings it all together.
You feel
exhausted
You know you need to be online. You just don't want to become a therapist who dances to trending audio or shares their income. You'd like to be visible in a way that reflects your work, and doesn't make you wince when someone finds your page.
You'd rather
not perform
You want to build a life, not just a living . . .
The directory brings in the odd client, and so do referrals, but you never know when the next one's coming. You'd like your diary to feel less like luck, and to stop checking your inbox between sessions hoping someone's found you.
You want
consistent enquiries
You might be here because....
Together, we'll build your full marketing ecosystem. Between fornightly calls, you'll have me on WhatsApp for consistent feedback and the questions that can't wait. It's marketing that feels like an extension of your practice, not something you have to force. Over time, that means getting to choose it all - who you work with, how you work, when you work and from where.
High Touch Mentorship
for when you'd like me with you, every step of the way
An ethical social media marketing course designed to teach you how to build out my full eco-system with four months of 1:1 support on WhatsApp alongside it. You'll learn how to market your practice with me in your back pocket for the questions that come up along the way so that one day, you can stop relying on the directories and build a fully booked practice on your own terms.
PPA Plus
LEARN AT YOUR OWN PACE, WITH ME IN YOUR BACK POCKEt
Unlock 90 minutes of focused guidance tailored to your business & marketing. This session is designed for therapists or psychologists at any stage...whether you're just starting out or ready to refine your approach.
90 minute Clarity Call
ONE FOCUSED long session TO WORK OUT YOUR NEXT STEP
When I first decided to go self-employed, I assumed the marketing would be the easy bit. It wasn't, and not because I didn't know how to market. It was because almost everything I was told to do felt wrong for this work. Hooks without nuance, income sharing, posts designed to make people feel a bit worse about themselves so they would invest.
And then when the coaching I paid for turned out to have very little behind the numbers, I realised I needed to stop looking for someone else's formula and built my own. Eight years of marketing experience, filtered through everything I know about therapy, psychology and marketing. What came out of it is an approach that takes your ethics seriously and doesn't ask you to become someone you're not.
MY INTENTION IS to help ambitious therapists to build private practices that are profitable, purposeful, and designed around the life they want.
why I do this
I've invested in misaligned support. Now I offer the kind I wish I'd had.
Get the Freebie
COMING SOON
COMING SOON!
COMING SOON!
COMING SOON!
COMING SOON!
COMING SOON!
COMING SOON!
COMING SOON!
You're In! Check Your Email for your freebie!
-CHARLOTTE vaun, OCD THERAPIST, manchester & online
Without question Elsie has been the pinnacle to my successes. Mentoring was non-negotiable for me because I needed that 1:1 input and also the accountability between calls and Elsie has been the perfect balance of pushing me on without feeling I am unable to keep up.
Testimonials
Testimonials
"I've been booked out for 12 months and even quit the NHS!"
-esme, career coach, online
"Els - you are warm, patient, ethical, encouraging, kind, hilarious and SO knowledgeable and made this such a wonderful experience. Also the PPA community is gorg and I've made so many lovely connections."
Esme 11x'd her investment by month 9.
Testimonials
Testimonials
"The support, humility, humour, communication were all wonderful"
- Lauren Young, burnout therapist, online & kilmarnock
"PPA has given me huge confidence. Elsie's approach is gentle & encouraging and makes you believe it is possible which is a belief I was very quickly losing - it was happening for other people & not me, I didn't want to compromise my integrity & it seemed that that was what was working for others."
Testimonials
Testimonials
"I now have a waitlist. Your service has been a gamechanger"
-SAM DONE, anxiety & ocd therapist, online
"I have clear goals and an action plan for the next 6 months. I feel confident that I can respond to the needs of my business by adapting my marketing. The way Elsie communicates makes it feel like you are chatting to a very lovely friend which helped me to feel like I could come out of professional therapist mode and just be myself."
Testimonials
Testimonials
"I am fully booked! There was never any judgement - always patience and kindness."
-jess o'kelly, sport psychologist, online
"I can live wherever I want, work with clients all over the world, earn a steady income, and have amazing work life balance. It is everything I could of hoped for when I started my business. I have achieved the goals I set for myself: I’m now consistently welcoming two new clients each month, maintaining a steady caseload of 18-25."
Testimonials
Testimonials
"This has honestly been the best investment I've made in my business"
-hannah m, self-esteem therapist, blackpool & online
"Before I started PPA I felt really disheartened about my marketing. I'd invested in a previous course and was not seeing any results. I was dreading having to sell myself out doing stupid trends and beating myself up about it all in general. I think the best word for it was a bit hopeless. I'm excited for the future of my business and what directions I can take it. Elsie has given me my hope back."
Testimonials
Testimonials
"I could shout from the rooftops about PPA"
-jess eden, anxiety & ocd therapist, yorkshire & online
"I joined Elsie for an Ads intensive. My goals were to finally understand how to run ads to grow my instagram following and email list and increase my visibility. I spent £545 and welcomed a predicted £16,500 in new clients.
I've absolutely loved learning from you Elsie!"
Testimonials
Testimonials
"When I say ads have changed the game for me, I mean it"
-rachel fb, relational trauma therapist, south wales & online
"This wouldn’t have been possible without your guidance and inspiration, I’ve learnt SO much from you. It’s really changed the game for me and provided so much insight into utilising instagram. You just levelled up the whole playing field!"
Testimonials
Testimonials
"27 clients most bi-weekl.y. This wouldn't have been possible without you!"
-kirsty corvan, chronic illness therapist, online
"Elsie is very encouraging and extremely honest and open which I really appreciate. The feedback is always constructive and not dismissive. We also had a laugh working together which for me is so important and makes the work more enjoyable. With 1 month of PPA left, I’ve welcomed 6 new clients, I think around 10 enquiries altogether"
Testimonials
Testimonials
"You've been invaluable and the best investment in my business"
-DANIELA MEIJA, psychologist for people living abroad, online
"What I love most is that the course doesn’t make you feel like you have to become someone else to do this well. It supports your voice, your pace, your way of showing up. I often find social media really overwhelming, but what I’ve learned with Elsie’s approach is that it doesn’t have to be about chasing trends or trying to sound like everyone else."
Testimonials
Testimonials
"You've been invaluable and the best investment in my business. I have 10 clients!"
- Natalie englander, perfectionism therapist, online
"Elsie has been an absolute dream to work with over the last 3 months! I've been really impressed with everything that Elsie has offered me in her 1:1 mentorship. If you're considering working with Elsie I'd say GO FOR IT, you won't regret it!"
Testimonials
Testimonials
"PPA is jam packed with value, I can't recommend it enough. I'm fully booked!"
- liz edge, anxiety, adulting and identity, poole & online
"Els, I can’t get over how the clients I’ve gained from insta have been my ideal client. All the niches of adulting, anxiety and identity come through with them and it makes my therapist heart full of joy to support them. With Elsie's dedicated support, I'm growing in confidence as both as a therapist as a business owner."
Testimonials
Testimonials
"Elsie is an incredibly skilled marketer who always goes the extra mile"
Ayo had enrolled in another course before she joined me, but shared that her content didn't feel like her and she wanted to do this ethically, not by 'any means necessary'.
She said she saw my content and felt 'yes, she gets it.'
-Ayo Oluwatudimu | Anxiety & Trauma Therapist for Church Girls, online
Testimonials
Testimonials
"I now have 6 new private pay clients on an average of £93 a session"
-Ellie Belfield, Therapist for people pleasers, online & sandbach
"It feels like me, like what I wanted to say but didn’t know how to gracefully. I used to feel anxiety about my instagram, I was stabbing in the dark, embarrassed about what I was posting sometimes even. Now I’m having fun with it, yes you can be yourself, but no you dont have to share every detail of your personal life. I’m so happy we worked together."
Testimonials
Testimonials
"I now have 15 clients. This course is worth it's weight in gold!"
See Services
Reach out
Whether you know exactly what you need or you're not sure where to start, the first step is the same: a chat. Send me a message, have a look at how we could work together, or book a Clarity Call if you'd like 90 minutes to untangle it all properly.
want to work together?