Ethical, 1:1 marketing mentorship for therapists and psychologists who want to grow their private practice without losing losing themselves along the way. Together, we'll build a marketing ecosystem that brings in the right clients, sounds like you, and keeps working long after our time together ends.
Marketing
Mentorship to Fill Your Practice
The marketing frameworks don't fit. They've asked you to be louder, simpler or salesy, and that's not aligned with therapy. Nor is it the way you want to do things. You'd like your marketing to sound like you, and still have a proven strategy behind it.
You've lost
your voice
The directories, referrals and platforms keep your diary ticking over, but they take a cut, set the pace, and leave you working more hours than you'd like. You know you could earn more and do work you prefer if only your ideal clients could find you directly.
Your caseload
is inconsistent
You've saved the posts, listened to the podcasts and tried the courses, but there's no one to give bespoke direction. You'd like someone who knows marketing and the therapy world to review your marketing, give honest feedback, fresh ideas and expert advice when you need it.
You're doing it
all alone
Does this sound like you?
If any of that sounded familiar, you're in good company...
apply now
✷ Time off without panic
✷ Integrity intact
✷ Content you enjoy
✷ Aligned new clients
Now imagine this instead -
YOUR DIARY FILLS STEADILY, YOUR CONTENT SOUNDS LIKE YOU, AND YOU KNOW EXACTLY WHY IT'S WORKING. NO more guessing, no more giving yourself the ick. JUST An authentic PLAN BUILT AROUND YOU AND YOUR PRACTICE.
For therapists and psychologists who want to grow their private practice without losing themselves in the process. This is high-touch, 1:1 support: we'll meet for fortnightly 90-minute calls to build your full marketing ecosystem. Between calls, I'll review every piece of work as you go, and you'll have me on WhatsApp for anything that can't wait. The intention is marketing that feels like an extension of your practice, and over time, more choice over who you work with, how and when.
Introducing my....
1:1 Mentorship
(value £1600)
Plus lifetime access to my PPA course and the community group chat!
Unlimited project reviews
Detailed, honest feedback on anything you'd like me to look at: your social media, website, emails or lead magnets. As often as you need, so nothing goes out until it's right. There is no limit on this, I want to see it all!
(value £1800)
Whatsapp support between calls
So you're never sitting on a question for two weeks. Quick gut-checks, fresh ideas, feedback, and a sounding board whenever you need one. Voice notes, screenshots, half-formed ideas: all are welcome.
(value £800)
7 x 90-minute 1:1 calls
A strategy session to map out your goals, then six calls where we get stuck into the work together, whether that's content, your website or your next lead magnet. Each one is recorded and transcribed, so you can stay present and revisit it later.
(value £1750)
What's Included
You'll set goals and habits that fit around your life, learn the ethical guidelines that keep your marketing safe and sound, and clarify your niche, so you know exactly who your ideal client is and how to reach them. Then we'll build a personal brand rooted in your values, personality and the difference your work makes.
Module One
Before we touch your content, we get the foundations right
Learn my Simple Content System, designed to combine evidence based marketing psychology with *your* authentic therapeutic lens, so that you can create content from a place of joy, authenticity and confidence whilst generating consistent enquiries from followers who align with your service.
Module Two
Next, let's TURN YOUR FOUNDATIONS INTO CONTENT THAT CONNECTs
Your website should be the place where interest turns into enquiries. In this module, you'll learn how to structure your pages so visitors know they're in the right place, understand how you work, and feel confident getting in touch. You'll also get my 9 part SEO training, so the right clients can find you through Google and AI search.
Module Three
Then onto THE NEXT PLACE THEY'll LOOK, YOUR WEBSITE
Stop chasing the algorithm and learn how you can run visibility ads to get the right eyes on your content. All that time saved not agonising over your next viral reel? Spend it living life on your own terms - whether that's more time with family, travel or more therapy work!
Module Four
Next, HELP MORE OF THE RIGHT PEOPLE FIND YOU with paid ads
Learn how to create a freebie that will give your future clients insight into who you are and the work you do, whilst also growing your email list (and an audience of ideal clients). You'll learn what drives downloads, and you’ll also learn exactly how to launch it and get as many eyes on it as possible.
Module Five
and don't forget to make a freebie to collect emails too
And lastly...
celebrate your marketing eco-system
Take everything you've learned and turn it into your own marketing ecosystem, one that supports you through every season of your practice. Off on a fortnight holiday? Your ads have you covered. Busy with clients and life? Your content, website, emails and directory listings keep working in the background.
-CHARLOTTE vaun, OCD THERAPIST, manchester & online
Without question Elsie has been the pinnacle to my successes. Mentoring was non-negotiable for me because I needed that 1:1 input and also the accountability between calls and Elsie has been the perfect balance of pushing me on without feeling I am unable to keep up.
Testimonials
Testimonials
"I've been booked out for 12 months and even quit the NHS!"
-esme, career coach, online
"Els - you are warm, patient, ethical, encouraging, kind, hilarious and SO knowledgeable and made this such a wonderful experience. Also the PPA community is gorg and I've made so many lovely connections."
Esme 11x'd her investment by month 9.
Testimonials
Testimonials
"The support, humility, humour, communication were all wonderful"
- Lauren Young, burnout therapist, online & kilmarnock
"PPA has given me huge confidence. Elsie's approach is gentle & encouraging and makes you believe it is possible which is a belief I was very quickly losing - it was happening for other people & not me, I didn't want to compromise my integrity & it seemed that that was what was working for others."
Testimonials
Testimonials
"I now have a waitlist. Your service has been a gamechanger"
-SAM DONE, anxiety & ocd therapist, online
"I have clear goals and an action plan for the next 6 months. I feel confident that I can respond to the needs of my business by adapting my marketing. The way Elsie communicates makes it feel like you are chatting to a very lovely friend which helped me to feel like I could come out of professional therapist mode and just be myself."
Testimonials
Testimonials
"I am fully booked! There was never any judgement - always patience and kindness."
-jess o'kelly, sport psychologist, online
"I can live wherever I want, work with clients all over the world, earn a steady income, and have amazing work life balance. It is everything I could of hoped for when I started my business. I have achieved the goals I set for myself: I’m now consistently welcoming two new clients each month, maintaining a steady caseload of 18-25."
Testimonials
Testimonials
"This has honestly been the best investment I've made in my business"
-hannah m, self-esteem therapist, blackpool & online
"Before I started PPA I felt really disheartened about my marketing. I'd invested in a previous course and was not seeing any results. I was dreading having to sell myself out doing stupid trends and beating myself up about it all in general. I think the best word for it was a bit hopeless. I'm excited for the future of my business and what directions I can take it. Elsie has given me my hope back."
Testimonials
Testimonials
"I could shout from the rooftops about PPA"
-jess eden, anxiety & ocd therapist, yorkshire & online
"I joined Elsie for an Ads intensive. My goals were to finally understand how to run ads to grow my instagram following and email list and increase my visibility. I spent £545 and welcomed a predicted £16,500 in new clients.
I've absolutely loved learning from you Elsie!"
Testimonials
Testimonials
"When I say ads have changed the game for me, I mean it"
-rachel fb, relational trauma therapist, south wales & online
"This wouldn’t have been possible without your guidance and inspiration, I’ve learnt SO much from you. It’s really changed the game for me and provided so much insight into utilising instagram. You just levelled up the whole playing field!"
Testimonials
Testimonials
"27 clients most bi-weekl.y. This wouldn't have been possible without you!"
-kirsty corvan, chronic illness therapist, online
"Elsie is very encouraging and extremely honest and open which I really appreciate. The feedback is always constructive and not dismissive. We also had a laugh working together which for me is so important and makes the work more enjoyable. With 1 month of PPA left, I’ve welcomed 6 new clients, I think around 10 enquiries altogether"
Testimonials
Testimonials
"You've been invaluable and the best investment in my business"
-DANIELA MEIJA, psychologist for people living abroad, online
"What I love most is that the course doesn’t make you feel like you have to become someone else to do this well. It supports your voice, your pace, your way of showing up. I often find social media really overwhelming, but what I’ve learned with Elsie’s approach is that it doesn’t have to be about chasing trends or trying to sound like everyone else."
Testimonials
Testimonials
"You've been invaluable and the best investment in my business. I have 10 clients!"
- Natalie englander, perfectionism therapist, online
"Elsie has been an absolute dream to work with over the last 3 months! I've been really impressed with everything that Elsie has offered me in her 1:1 mentorship. If you're considering working with Elsie I'd say GO FOR IT, you won't regret it!"
Testimonials
Testimonials
"PPA is jam packed with value, I can't recommend it enough. I'm fully booked!"
- liz edge, anxiety, adulting and identity, poole & online
"Els, I can’t get over how the clients I’ve gained from insta have been my ideal client. All the niches of adulting, anxiety and identity come through with them and it makes my therapist heart full of joy to support them. With Elsie's dedicated support, I'm growing in confidence as both as a therapist as a business owner."
Testimonials
Testimonials
"Elsie is an incredibly skilled marketer who always goes the extra mile"
Ayo had enrolled in another course before she joined me, but shared that her content didn't feel like her and she wanted to do this ethically, not by 'any means necessary'.
She said she saw my content and felt 'yes, she gets it.'
-Ayo Oluwatudimu | Anxiety & Trauma Therapist for Church Girls, online
Testimonials
Testimonials
"I now have 6 new private pay clients on an average of £93 a session"
-Ellie Belfield, Therapist for people pleasers, online & sandbach
"It feels like me, like what I wanted to say but didn’t know how to gracefully. I used to feel anxiety about my instagram, I was stabbing in the dark, embarrassed about what I was posting sometimes even. Now I’m having fun with it, yes you can be yourself, but no you dont have to share every detail of your personal life. I’m so happy we worked together."
Testimonials
Testimonials
"I now have 15 clients. This course is worth it's weight in gold!"
Four months of High Touch 1:1 Mentorship, built around your practice. Everything below is included either way. The only difference is how you'd like to pay.
If you already know this is right for you, fill in the application and I'll be in touch to get you started. If you're not quite sure yet, mention in the application that you'd like a free 30-minute intro call. We'll talk through where you are and what you need, and if it's not the right fit, I'll tell you honestly and point you towards something that is. Either way, you won't feel any pressure, just clearer about your next step.
The Investment
- Pay in full payment
- 7 × 90-minute 1:1 calls
- Unlimited reviews (content, websites, ads etc.)
- WhatsApp support, Monday to Friday
£800
/month
- 4 monthly payments
- 7 × 90-minute 1:1 calls
- Unlimited reviews (content, websites, ads etc.)
- WhatsApp support, Monday to Friday
£3200
/PIF
Lifetime access to call recordings, PPA Course & community chat
I've invested before and had no success?
Is going viral important to succeed?
I have a whole highlights section dedicated to this on my Instagram. It’s called ‘Why PPA?’ and each slide is from a different client of mine. When you see it, you'll get it!
Virality is nice to have (sometimes), but not necessary for a thriving private practice. None of my clients who've built fully booked practices got there through going viral. They got there through consistent, strategic and aligned marketing.
Do you work with therapists outside the UK?
How much do I need to spend on ads?
All sessions are online, and I work with therapists across the UK and internationally. Our community in group consists of people from the UK, Europe, South America, North America and Canada.
You can start at £5 per day for as little as a week. Expect to pay around £10-£35 per client acquisition once the ads are rolling and you have good momentum in your eco-system. See more info here.
Frequently Asked Questions
Do I still need a website if I use Instagram?
Is it ethical to market like this?
Do you have options for different budgets?
I'm newly qualified. Is it too early?
Yes. Instagram works best as part of a wider system. No single platform should do all the work. We don't own Instagram and could technically lose it.
As a practising psychotherapist, I teach you how to create content that respects our code of ethids, avoids oversimplifying complex topics, and speaks to your ideal client without shaming them. There's a full module on ethical guidelines.
Yes, if your budget can't stretch to Mentorship PPA Plus or PPA will be perfect for you. Both are built on the same ethical approach as the mentorship, just with less hands-on time from me.
Your readiness for private practice is a question for supervision. But when it comes to marketing...not at all. Starting early means building the right foundations from day one, rather than unpicking habits later.
Do I need Insta to start?
No. Several of my clients started from zero. Amita joined without an Instagram account and ended month 6 with 1.3k followers and 9 new clients. We build it together from the ground up.
Who's it for?
Qualified therapists, counsellors, and psychologists in private practice (or building one) who want consistent enquiries without compromising their ethics. I also work with coaches and trainees.
Got Questions? I've got Answers
- Anyone who'd prefer to learn at their own pace (PPA might suit you better)
- Anyone focused on followers more than clients
- Anyone who'd rather go viral than build something steady
Who is this not for?
Who is this for?
- Therapists and psychologists who'd like hands-on, 1:1 support, not just another course
- Anyone who wants guidance from someone with years of marketing experience and a therapist's understanding of the work
- Practitioners who want TO MASTER THEIR marketing SO THEY CAN log off and get on with living
Do the work & make it mappen
Over the next four months, we meet for another six 90-minute 1:1 calls, with WhatsApp support and unlimited feedback in between. By the end, you'll have created a marketing ecosystem designed to keep bringing in enquiries, even when you're not on the clock.
Map it out together
Once you're signed up, we start with a 90-minute strategy session to set your goals, look at where your enquiries come from now, and plan how we'll get you where you want to be. You'll also get instant access to PPA and our community group chat.
Fill the application & chat
Fill in a short application telling me about your practice, where you're stuck and what you'd love to change. If it looks like a good fit, I'll invite you to a free 30-minute intro call, so we can both get a feel for whether this is right for you.
How It Works
See Services
Reach out
Whether you know exactly what you need or you're not sure where to start, the first step is the same: a chat. Send me a message, have a look at how we could work together, or book a Clarity Call if you'd like 90 minutes to untangle it all properly.
want to work together?