Introducing the Private Practice Accelerator, an ethical and aligned social media marketing course with 4 months 1:1 back pocket support in Whatsapp for ambitious therapists.
Ready to be deeply supported as you combine evidence based marketing with paid ads to fill your caseload and get to choose it all - who you work with, how you work, when you work and from where?
For therapists who are ready to have more financial freedom in their life-first business
Private Practice Accelerator
ENROL NOW
→ You know that you could be filling your caseload using social media, yet you're spending 2 hours on one single post and another hour on a story sequence trying to get everything perfectly aligned only to have infrequent enquiries. It's getting to be pretty tedious and soul destroying.
→ As therapists we can often either end up with a sporadic caseload and lacking security in our business and career, or we rely on the mental health platforms and become underpaid and overworked - either scenario is not a vibe and no reflection of your skill as a therapist. You're a therapist because you want to help people, yet when you try to market your private practice on social media, you end up feeling like you have to be a marketing guru.
→ It's time you learned how to make generating enquiries effective and simple so that you can spend less time on Instagram and more time being a therapist and living life on your own terms. This is when you get to spend more time with family, travelling the world or sitting at your fav local coffee shop enjoying a good book. The world is your oyster.
You don't have to spend all day on Instagram to fill your caseload
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"Elsie has been an absolute dream to work with over the last 3 months! One of the added bonuses I got was access to her Private Practice Accelerator. It is jam packed with value and I couldn't recommend it enough, especially if you're just starting out on instagram. If you're considering working with Elsie I'd say GO FOR IT, you won't regret it!"
- Natalie Englander, @the.perfectionist.therapist
→ Waking up every morning wondering 'What the hell am I going to post today?' and panicking to throw something together just to show up.
→ Engaging 10 minutes before you post and 10 minutes after (yawn)...only to still have few enquiries and 500 views on your reels.
→ Worrying about marketing ethically and compromising your integrity just to fill your caseload. Instead, you’re ready to know without a shadow of a doubt that what you’re posting isn’t going to have you waking in the night and thinking “should I have said that?"
→ Taking ages to turn your new followers into clients because your content isn’t taking them from ‘thats helpful’ to ‘how can I work with you’ quickly enough.
I'm about to show you how you can show up in a fun, joyful and effective way (and by effective, I mean to fill your caseload).
If you're done with:
→ Become the therapist who knows how to consistently attract clients and build a business that doesn’t just bring you security, but gives you “pinch me” moments on the regular.
→ Create content that feels joyful to create, your conversations feel authentic and your ideal clients lands on your account and thinks ‘they’re the therapist for me’.
→ Feel calm and light about marketing because you’re doing it in a way that feels in the highest of integrity.
→ Market your business in a way that prioritises what you want out of life, whether that be more financial security to take your kids on holiday, more travel time and freedom with your partner or a solo trip to bask in the sun and sip
margs at the beach.
All without giving yourself the ick or spending hours creating content that doesn't generate enquires.
PPA will teach you exactly how to:
Hi, I'm Elsie! Last year I sat in one of my last ever Psychotherapy lectures and my tutor told us we were in the wrong profession if we wanted to earn a healthy living.
My response? F no. It’s time to stop relying on websites and directories when there’s a whole world of opportunity on social media.
I’ve been working in marketing for 6+ years and I know what’s possible. So I quit my job and now I’m all in on helping therapists market their business on Instagram.
Welcome, I'm so glad you're here!
About Me
"Thanks so much for all your help, I really appreciate it, and it has been lovely working with you. I feel so much more confident in creating content and how to make it work best for me and for my target audience.
I'm kind of amazed. I copied this from an email enquiry I got - 'I came across your instagram page and instantly felt like I connected with it / you'.
I am very close to being at capacity!"
"I can't quite believe it"
Naomi Aofie Bowers
From 0 enquiries to 6 in one week
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"Elsie has been an absolute dream to work with over the last 3 months! I've been really impressed with everything that Elsie has offered me in her 1:1 mentorship.
I picked to work with Elsie because I wanted to take my marketing to the next level, and one of the added bonuses I got was access to her Private Practice Accelerator. It is jam packed with value and I couldn't recommend it enough, especially if you're just starting out on instagram. If you're considering working with Elsie I'd say GO FOR IT, you won't regret it!"
Natalie Englander
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"Support, communication and feedback all 10 out of 10"
"Everything I’ve learned is now like muscle memory. It feels like me, like what I wanted to say but didn’t know how to gracefully. I used to feel anxiety about my instagram, I was stabbing in the dark, embarrassed about what I was posting sometimes even. Now I’m having fun with it, yes you can be yourself, but no you dont have to share every detail of your personal life."
I’m so happy we worked together. You’re really fun to work with. It’s like having a friend and colleague. Being a therapist can be an isolating job, you do it on your own. It’s been lovely, I’ve really enjoyed it.”
"This course is worth it's weight in gold. It's the gift that keeps on giving!
Ellie Belfield
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"She responds to my questions quickly, with passion and humour that makes learning from her a joy. Her deep marketing expertise helped me land my first client on Instagram, thanks to clear, targeted messaging that spoke directly to my client's needs.
With Elsie's dedicated support, I'm growing in confidence as both as a therapist as a business owner."
Liz Edge
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"Elsie is an incredibly skilled marketer and compassionate mentor who always goes the extra mile."
"I joined Elsie for an Ads intensive. My goals were to finally understand how to run ads to grow my instagram following and email list and increase my visibility.
The support Elsie gave was fantastic. I could message her with any questions or queries and she checked in to see how my ads were doing.
I've absolutely loved working with you Elsie!"
Jess Eden
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"I’ve increased my 1-2-1 therapy enquiries and I am attracting my ideal client".
"My marketing knowledge has significantly increased helping me feel so much more confident and comfortable in my business - as therapists we know how important these feelings are to move forward and take action.
I got a 4 figure paid opportunity from a business collaboration doing workshops! That was amazing and so much fun!!! If I wasn’t working with Elsie I could have so easily offered myself for FREE (like I’ve done in the past). Now I know how to position myself when I get collaboration requests"
"I'm so much more confident & comfortable in my business"
Harriet Curry
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"It has been an absolute pleasure to work together. The level of support provided went above and beyond my expectations. Getting feedback on my content was particularly great as it helped me see where I was going wrong and understand how to implement the what I'd been learning. I found being able to contact you via Whatsapp and chat things through more valuable than I expected.
The resources provide so much value and the workbooks were really useful in consolidating the course material & providing prompts to help me go into more depth about my own business. I feel like I can keep coming back to it all and building on my marketing skills further. I boosted my first post and got 97 new followers and an intro call!'
"I'm optimistic, motivated and confident in my marketing"
Amy Townsend
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“My goal was to grow instagram followers and income, I have achieved both with 125k views on a reel and grew my income by 33%. That's from 6k consistent months to 8k consistent months!
I have a much better idea of how to structure captions to tell a story and take the reader on a journey.
I also have a much stronger sense of hooks and calls to action to convert more viewers over to a call.“
"I have gone from 6k consistent months to 8k consistent months"
Chris Mota
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“Elsie has impeccable timing with quick responses with multiple replies throughout the day. Our social media page has grown by 8000+ followers which is a miracle.
We had to switch our strategy because we grew to have so many clients and needed more associates in order to keep up with the influx of clients. This is all thanks to Elsie!
I am so grateful for our time together. I really appreciate all of the effort, energy and communication you have shown me"
“We have grown by 8k followers. We now get at least 10-15 enquiries a week”
Sharmila Mitra
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Testimonial
→ You felt no pressure to rush to your inbox or your DMs to see if you had a new enquiry before you've even had your morning coffee, because your caseload is already your perfect version of full.
→ That person in your DMs yesterday? She actually booked the intro call and you're chatting later.
→ Your social media is all scheduled and planned so you're able to focus on doing actual therapy *and* living your life outside of work.
→ You feel safe and secure in your future and business. In fact, you're thriving.
This can become your reality if you learn how to market your private practice using instagram. It doesn't have to be complicated, but you do need to get it right if you want to avoid chasing the algorithm and burning yourself out.
Imagine if you woke up and one day...
Your Social Media Marketing Eco-System
Let’s optimise your profile to not just connect with potential clients, but connect in a way that meets ethical guidelines. You’ll also learn how to showcase the way you work in a way that will resonate with the right person, which is the difference between someone landing on your profile and seeing that you’re for them vs. moving swiftly on because they don’t immediately identify with you. And a bonus - you’ll also learn how to start building your following, which will come in handy when you learn how to create organic content later on.
Let’s get this marketing system working for you like a well-oiled machine. Don’t feel like posting today? Going on holiday next week? It’s no big deal now because you’ve built the habit of implementing with consistency. Set your goals, stack your habits and get clear on your boundaries, so that you can take a walk down to your favourite cafe, listen to your podcast and eat a fat almond croissant without obsessing over the content you haven’t created yet.
Let’s get you marketing your practice on the right foot, so that you never have to wonder “am I oversimplifying a complex topic here?” or “could this be a conflict of interest?”. When you’re no longer questioning the ethics of your content, you’ll know exactly how to speak to the struggles of your ideal client without shaming them when you create content.
Let's learn how to niche down and clarify *exactly* who is most likely to connect with you and your therapy space so that you can build authentic connections and generate aligned enquiries for your therapy service. When you're clear on this, you no longer chase the algorithm and feel demoralised when it doesn't land, because you're confident in your ability to connect with the right person for your services.
Learn how to leverage you, your values, your personality and the outcome of your work to build trust and connect with your ideal client. Oversaturated market? Not when you know how to communicate your personal brand. Want to raise your prices? The fee no longer becomes the most important thing. When you do this, you create content that’s instantly recognisable as yours.
Let’s get clear on the practical “how to’s” around building your presence *and* building your practice on social media. Reels, Canva, hooks, hashtags, SEO, filming, editing, grid aesthetics, scheduling and your highlights section so that you can set your Instagram grid up for success! This module includes canva templates, a b roll list and a hook swipe file too. You’re no longer agonising over what hashtags to use and how to film a reel. Instead, your content is going to start doing the hard work for you.
social media 101
Learn my Simple Content System, designed to combine evidence based marketing psychology with *your* authentic therapeutic lens, so that you can create content from a place of joy, authenticity and confidence whilst generating consistent enquiries from followers who align with your service. Get access to my planner which helps you to create 5 pieces of content from one single idea - every single time.
organic content
Let’s get your words connecting with your ideal client. This is where you will learn how to speak to your ideal client about the transformation they desire, your experience, knowledge and your solution, in a way that makes your audience land on your profile and say “you’re the therapist for me”. And you’ll do this in a way that is both aligned and ethical.
messaging
Learn how to create a freebie that will give your future clients insight into who you are and the work you do, whilst also growing your email list (and an audience of ideal clients). You'll learn what drives downloads when it comes to creating freebies, and you’ll also learn exactly how to launch it and get as many eyes on it as possible.
freebie
Stop chasing the algorithm and learn how you can run visibility ads to get the right eyes on your content. And because your organic content is optimised to convert followers into clients, the right people will be enquiring. All that time saved not agonising over your next viral reel? Spend it living life on your own terms - whether that's more time with family, travel or more therapy work!
paid ads
£1200 OR £415/PM
investment
LET'S DO THIS
Plus let's not forget this is tax deductable!
👉 22 actionable trainings
👉 Swipe files, templates & workbooks that will get your thoughts down on paper, which will give you the ultimate clarity
👉 4 months of 1:1 Whatsapp back pocket support
👉 Coming Soon: Guest Masterclass on Setting up Private Practice
goals & habits
perfect your eco-system
Create your very own marketing eco-system that will support you in every season of business. About to go on a 2-week holiday around the Caribbean? Your ads have you covered (lucky you 😍). Busy serving clients and life-ing? Your content, website, email marketing strategy and directory listings are working hard for you in the background.
align
personal brand
ethical guidelines
My Road Map to a Life-First Business
Starter pack
