For the therapist who's ready to repeatedly hear “you’re the therapist for me” because you know exactly how to niche.
Right now you have a brief idea around your niche, but the concept of having an ‘ideal client’ is perplexing for you and you have ethical concerns around leaving people out. On top of this, you also think the algorithm hates you, you don’t want to be cringe and that your ads simply get lost in the sea of other therapists.
But what if I told you that these same thoughts are the reason you’re not connecting with potential clients?
The solution is simple, we don’t pander to the algorithm or run ads to generic content. Instead, one of the first things we do is learn how to niche down and lean into connecting with the person who’s most aligned with our services.
And the even better news is you don’t have to do this in a way thats unethical. Actually, when you get clear on the person who’s the best fit for your services, this is when you build the most connection and generate aligned enquires for your therapy service.
→ Stop settling for anyone and everyone who enquires, because you learned how to call in those who are a good fit for you and your therapy service.
→ Stop pouring hours into ineffective marketing, showing up on reels, sharing quotes on stories and still only getting engagement from other therapists.
→ Reduce the risk of burnout by having fewer clients for higher paying fees, because 25 clients is just not sustainable and you know you aren't the best therapist you can be by session 25.
→ Prioritise ethics and alignment with confidence, instead of consistently feeling like you need to push your personal boundaries to get views.
→ Build the most important foundation in a marketing strategy that provides long term sustainability for your private practice and beyond.
A mini but mighty programme where I'm teaching you how to connect with the person who’s most aligned with your therapy service in an ethical and aligned way.
→ You’ll get access to 2 trainings inside a 4 part mini course where I’m going to be walking you through everything you need to consider when it comes to picking a niche and narrowing down an ideal client - so that you receive enquiries and DMs that say ‘You understand everything I’m going through, how can I book an intro call?’
→ You’re going to clarify *exactly* who is most likely to connect with you and your therapy space inside two bespoke workbooks with questions, examples and explanations on topics from demographics to psychographics to pain points and daily experiences. With these two powerhouse documents, you’ll be able to confidently create content, post engaging stories, write compelling emails, and polish up your website—every single time!
→ You’re going to navigate all of this with ethics and integrity at the forefront of it all, so that you can rest your head on the pillow at night knowing that your social media presence is authentic and aligned, instead of questioning whether that reel pushed the boundaries or was just a bit humiliating.
Q: Is there 1:1 support within Align?
A: There is an FAQ submission button in the portal. This is the space for you to ask questions where the answers will be shared with the group vis email. Beyond this, it is a self-paced programme with bespoke workbooks designed to explore, explain and challenge you on your niche and ideal client clarity. If you're looking for 1:1 support you will find this inside PPA and my Mentorship.
Q: I'm interested in all of your services, which is most suitable for me right now?
A: If you're fully committed to building a thriving private practice using Instagram I'd recommend you jump straight into PPA or Mentorship depending on the level of support you'd like. However, if you're looking to get a feel for how I work whilst gaining ultimate clarity on your niche or ideal client, Align is for you.
Q: Is Align going to help me to brainstorm my strengths into a service?
A: Yes, within the 'niche' training we explore your strengths, modality, competitor analysis, market research, fees and more!