For the ambitious therapist or psychologist ready to combine evidence based marketing psychology with their own authentic therapeutic lens to market from a place of deep integrity and value whilst predictably attracting clients, and getting to choose it all - who you work with, how you work, when you work and from where.

YES, I WANT THIS

1:1 Mentorship for Therapists & Psychologists who want grow their private practice using ethical marketing strategies

You know that social media is an integral part of your business, yet you know that in order to market your business in a way that feels completely within integrity, understanding the psychology behind your marketing is the next natural step for you.

You’re ready for consistent enquiries and income, without having to spend hours filming reels and searching for trending audios, so that you can approach your business and content from a place of comfort, creativity and sustainability.

You’re no stranger to enquiries, yet up until this point it’s felt a little more like fluke than strategy

→ Worried you’ve lost your sense of you. Marketing frameworks so far have compromised your integrity and very much feel like a square peg in a round hole.

→ Overworked and underpaid, relying on the counselling directories and mental health platforms because you haven’t figured out how to fill up your caseload, or increase your prices to reduce the hours you work.

→ Craving the kind of consistency where your income is stabilised, you have a waitlist, and you no longer wake up thinking “I wonder if anyone has enquired this morning yet" Because you know exactly how to land new clients.

Yet right now, you are:

→ You become the therapist who knows how to consistently attract clients and build a business that brings you both joy and security whilst ALSO feeling calm and light about marketing because you’re doing it in a way that feels in the highest of integrity.

→ Your content feels easier and joyful to create and no longer feels like a chore, your ideal client lands on your account and thinks “they’re the therapist for me”, and the conversations that roll into your DMs feel authentic.

→ You book that spontaneous holiday for 2 weeks time because you’ve got the funds and flexibility to do so.

→ Your business finally aligns with what you want out of life, whether that be more financial wellbeing. more travelling or more time with your family.

Imagine if instead:

Introducing my bespoke Marketing Eco-System

Let’s optimise your Instagram to not just connect with potential clients, but connect in a way that meets ethical guidelines. You’ll also learn how to showcase the way you work in a way that will resonate with the right person, which is the difference between someone landing on your profile and seeing that you’re for them vs. moving swiftly on because they don’t immediately identify with you. And a bonus - you’ll also learn how to start building your following, which will come in handy when you learn how to create organic content later on.

Let’s get this marketing system working for you like a well-oiled machine. Don’t feel like posting today? Going on holiday next week? It’s no big deal now because you’ve built the habit of implementing with consistency. Set your goals, stack your habits and get clear on your boundaries, so that you can take a walk down to your favourite cafe, listen to your podcast and eat a fat almond croissant without obsessing over the content you haven’t created yet.

Let’s get you marketing your practice on the right foot, so that you never have to wonder “am I oversimplifying a complex topic here?” or “could this be a conflict of interest?”. When you’re no longer questioning the ethics of your content, you’ll know exactly how to speak to the struggles of your ideal client without shaming them when you create content.

Let's learn how to niche down and clarify *exactly* who is most likely to connect with you and your therapy space so that you can build authentic connections and generate aligned enquiries for your therapy service. When you're clear on this, you no longer chase the algorithm and feel demoralised when it doesn't land, because you're confident in your ability to connect with the right person for your services.

Learn how to draw upon you, your values, your personality and the outcome of your work to build trust and connect with your ideal client. Busy space? Not when you know how to communicate your personal brand. Want to raise your prices? The fee no longer becomes the most important thing. When you do this, you create content that’s instantly recognisable as yours.

Let’s get clear on the practical “how to’s” around building your presence *and* building your practice on social media. Reels, Canva, hooks, hashtags, SEO, filming, editing, grid aesthetics, scheduling and your highlights section so that you can set your Instagram grid up for success! This module includes canva templates, a b roll list and a hook swipe file too. You’re no longer agonising over what hashtags to use and how to film a reel. Instead, your content is going to start doing the hard work for you.

social media 101

Learn my Simple Content System, designed to combine evidence based marketing psychology with *your* authentic therapeutic lens, so that you can create content from a place of joy, authenticity and confidence whilst generating consistent enquiries from followers who align with your service. Get access to my planner which helps you to create 5 pieces of content from one single idea - every single time. Plus, get access to my latest training on trial reels too!

organic content

Let's build you a website that actually does the work. Whether we're starting from a blank page or remodelling what you've got, this is where your words, structure and design come together - so your ideal client lands on your site, feels genuinely understood, and thinks "this could be the therapist for me". All in a way that stays aligned and ethical.

Website

Learn how to create a freebie that will give your future clients insight into who you are and the work you do, whilst also growing your email list (and an audience of ideal clients). You'll learn what drives downloads when it comes to creating freebies, and you’ll also learn exactly how to launch it and get as many eyes on it as possible.

Stop chasing the algorithm and learn how you can run visibility ads to get the right eyes on your content. And because your organic content is optimised to convert followers into clients, the right people will be enquiring. All that time saved not agonising over your next viral reel? Spend it living life on your own terms - whether that's more time with family, travel or more therapy work!

paid ads

goals & habits

perfect your eco-system

Take everything you've learned and implement it to create your very own marketing eco-system that will support you in every season of business. About to go on a 2-week holiday around the Caribbean? Your ads have you covered (lucky you 😍). Busy serving clients and life-ing? Your content, website, email marketing strategy and directory listings are working hard for you in the background.

align

personal brand

ethical guidelines

My Roadmap to a Life-First Business

Starter pack

let's break it down...

freebie

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"Elsie has been an absolute dream to work with! As a biz coach for therapists myself, I know that there's nothing better than having someone to support you, guide you, and offer you accountability to reach your private practice goals - and I've been really impressed with everything that Elsie has offered me in her 1:1 mentorship. If you're considering working with Elsie I'd say GO FOR IT, you won't regret it!"

- Natalie Englander, @theperfectionismtherapist

I'M READY TO APPLY

✔️ Lifetime access to my entire Private Practice Accelerator course (£1600)

✔️ 1 x 90 minute intensive strategy session to map out your goals and how we will get there (£300)

✔️ 6 x 90 minute 1:1 calls with me, where we get properly stuck into the work together - crafting content, building or refining your website, shaping your next lead magnet, or whatever you need most that week. All recorded and transcribed by Fathom, so you can stay present in the call and keep every session to revisit later (£1500)

✔️ WhatsApp support between our calls so you're never sat on a question for two weeks. Quick gut-checks, fresh perspective, feedback, a sounding board whenever you need one (£1000)

✔️ Unlimited project reviews: detailed, honest feedback on anything you'd like my eyes on: your social media, website, emails, lead magnets. As often as you need, so nothing goes out before it's right (£1800)

The end goal? A well rounded marketing eco-system designed to generate consistent enquiries for your private practice and beyond. So that you can feel safe and secure in your business, marketing and it's future.

£3250

£6450

Total:

Here's whats included in my 4 month Mentorship:

You pay:

£540 x 6

Payment plan:

"We’re talking about the family dream of travelling and remote working as well as it being a serious option to leave my NHS job.

Without question Elsie has been the pinnacle to my successes. Mentoring was non-negotiable for me because I needed that 1:1 input and also the accountability between calls and Elsie has been the perfect balance of pushing me on without feeling I am unable to keep up.

I’ve had group mentoring previously, which led to dissatisfaction due to experiencing the push for comparison, ultimately leading to me withdrawing from the program altogether and yet this experience with Elsie has been the exact opposite. The WhatsApp support group is a hub of advice, cheerleading and genuine friendships building. It’s lovely."

Charlotte Brierley

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"I have 18 clients!"
"My business became an overnight booked out practice after two adverts"

"I have 18 clients!" "My business became an overnight booked out practice after two adverts"

“Elsie has been an excellent cheerleader from the side! Thank you. There was never any pressure, simply a belief in her work and how it could benefit me.

I have a clear plan, I understand how things work and completing PPA has given me huge confidence in the process. Elsie's approach is gentle and encouraging and makes you believe it is possible which is a belief I was very quickly losing - it was happening for other people and not me, I didn't want to compromise my integrity and it seemed that that was what was working for others.

I cannot thank you enough Elsie. I am not just being positive to be kind. Your service has been a game-changer."

Lauren Young

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"I now have a waitlist. I cannot thank you enough Elsie. Your service has been a game-changer.”

"I now have a waitlist. I cannot thank you enough Elsie. Your service has been a game-changer.”"

"Most of my clients are from Instagram now. I feel fully confident. Your support, communication and feedback was always 10/10. So grateful.

I feel fully confident and have PPA behind me and everything I have learnt and Elsie is always updating the PPA feels so I'm really happy with having that too.

I am 1 client away from being fully booked!"

Amita Marwaha

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Amita joined Mentorship without an Instagram. She now has 1.3k followers and 9 new clients paying £100+

"Before I started PPA I felt really disheartened about my marketing. I'd invested in a previous course and was not seeing any results. I was dreading having to sell myself out doing stupid trends and beating myself up about it all in general. I think the best word for it was a bit hopeless.

Working with Elsie on PPA has absolutely made such a difference. I feel so positive, I'm seeing results and her approach has taken so much of the stress away from marketing. It still takes a lot of work but it is definitely more manageable.

I'm excited for the future of my business and what directions I can take it. Elsie has given me my hope back. I feel more confident and empowered."

From 0 Insta enquiries ↪ 13 new clients and fully booked: "I could shout from the rooftops about PPA"

Hannah M

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From 0 Insta enquiries ↪ 13 new clients and fully booked: "I could shout from the rooftops about PPA"

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“I can live wherever I want, work with clients all over the world, earn a steady income, and have amazing work life balance. It is everything I could of hoped for when I started my business.

I’ve developed a clearer personal brand and a website that feels genuinely aligned with who I am and the people I want to support. I’ve also learned how to create ethical content that still guides people down the marketing funnel in a way that feels congruent and respectful (and WORKS!).

I have achieved the goals I set for myself: I’m now consistently welcoming two new clients each month, maintaining a steady caseload of 18-25. I’ve completed the marketing course and built a natural, sustainable system for attracting clients that fits how I like to work. Thank you, Elsie."

Jess O'Kelly

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"This course has honestly been the best investment I’ve made in my business”

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“Elsie is very encouraging and extremely honest and open which I really appreciate. The feedback is always constructive and not dismissive and she is always there for random questions. We also had a laugh working together which for me is so important and makes the work more enjoyable.

With 1 month of PPA left, I’ve welcomed 6 new clients, I think around 10 enquiries altogether, increased traffic to my website organically, grown my insta followers by nearly 500 people and just feeling more confident.

You've been invaluable and the best investment I've made in my business so thank you"

Kirsty is now fully booked!

£54 ad spend = 6 new clients!
"I can't believe it Elsie, you are magic!!"

Kirsty Corvan

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£54 ad spend= 6 new clients
"I can't believe it Elsie,
you are magic!!"

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"Honestly, working with Elsie has been one of the most supportive things I could have done for my business. The videos are clear and calm. The workbooks are so well done, they guide you step by step, and make everything feel lighter, like “okay, I can actually do this.”

What I love most is that the course doesn’t make you feel like you have to become someone else to do this well. It supports your voice, your pace, your way of showing up. I often find social media really overwhelming, but what I’ve learned with Elsie’s approach is that it doesn’t have to be about chasing trends or trying to sound like everyone else. It can be about building something real, something that feels grounded and intentional."

Dani now has 10+ clients!

Daniela Mejía

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"Got my first 2 clients from insta on a €26 ad spend. Elsie!!! I can't thank you enough"

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“This wouldn’t have been possible without your guidance and inspiration, I’ve learnt SO much from you. It’s really changed the game for me and provided so much insight into utilising instagram.

You just levelled up the whole playing field!

I can't believe I have 27 clients - most biweekly.

This wouldn’t have been possible without you!"

Rachel Forester-Bennett

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"I have 27 clients - most biweekly. This wouldn’t have been possible without you!"

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"Elsie has been an absolute dream to work with over the last 3 months! I've been really impressed with everything that Elsie has offered me in her 1:1 mentorship.

I picked to work with Elsie because I wanted to take my marketing to the next level, and one of the added bonuses I got was access to her Private Practice Accelerator. It is jam packed with value and I couldn't recommend it enough, especially if you're just starting out on instagram. If you're considering working with Elsie I'd say GO FOR IT, you won't regret it!"

Natalie Englander

"It (PPA) is jam packed with value and I couldn't recommend it enough"
"I'm fully booked!"

"It (PPA) is jam packed with value and I couldn't recommend it enough..."
"I'm fully booked!"

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"Els, I can’t get over how the clients I’ve gained from insta have been my ideal client. All the niches of adulting, anxiety and identity come through with them and it makes my therapist heart full of joy to support them."

"Elsie responds to my questions quickly, with passion and humour that makes learning from her a joy. Her deep marketing expertise helped me land my first client on Instagram, thanks to clear, targeted messaging that spoke directly to my client's needs. With Elsie's dedicated support, I'm growing in confidence as both as a therapist as a business owner."

Liz Edge

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"Elsie is an incredibly skilled marketer and compassionate mentor who always goes the extra mile."

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"This course is worth it's weight in gold. It's the gift that keeps on giving! Everything I’ve learned is now like muscle memory. It feels like me, like what I wanted to say but didn’t know how to gracefully. I used to feel anxiety about my instagram, I was stabbing in the dark, embarrassed about what I was posting sometimes even. Now I’m having fun with it, yes you can be yourself, but no you dont have to share every detail of your personal life."

I’m so happy we worked together. You’re really fun to work with. It’s like having a friend and colleague. Being a therapist can be an isolating job, you do it on your own. It’s been lovely, I’ve really enjoyed it.”

"I have 15 clients! This course is worth it's weight in gold. It's the gift that keeps on giving!"

Ellie Belfield

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"I reached out to Elsie because I had what felt like a million ideas for my business and I knew I would benefit from direction and support. My goals were to create a marketing framework for myself that I could easily follow, understand, and implement. I feel this goal was definitely achieved.

My second goal was to feel confident I was marketing my therapy practice ethically - there’s so much marketing noise out there and it becomes overwhelming. Elsie made knowing how to ethically market your practice make sense and feel easy."

Harriet now has, in her words, a robust caseload"

Harriet Curry

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"Just signed on my third client for June, all from the gram"

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"I joined Elsie for an Ads intensive. My goals were to finally understand how to run ads to grow my instagram following and email list and increase my visibility.

When I say ads have changed the game for me, I mean it.

I've absolutely loved learning from you Elsie!"

⬆️ And yes, you'll learn this exact strategy inside PPA!

Jess Eden

Jess has turned a £545 ad spend into a predicted £16,800 in 1:1 clients

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"Thanks so much for all your help, I really appreciate it, and it has been lovely working with you. I feel so much more confident in creating content and how to make it work best for me and for my target audience.

I'm kind of amazed. I copied this from an email enquiry I got - 'I came across your instagram page and instantly felt like I connected with it / you'.

"I can't quite believe it"

Naomi Aofie Bowers

From 0 enquiries to 2 enquiries & 4 DMs

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"It has been an absolute pleasure to work together. The level of support provided went above and beyond my expectations. Getting feedback on my content was particularly great as it helped me see where I was going wrong and understand how to implement the what I'd been learning. I found being able to contact you via Whatsapp and chat things through more valuable than I expected.

The resources provide so much value and the workbooks were really useful in consolidating the course material & providing prompts to help me go into more depth about my own business. I feel like I can keep coming back to it all and building on my marketing skills further. I boosted my first post and got 97 new followers and an intro call!'

"I'm optimistic, motivated and confident in my marketing"

Amy Townsend