4 days to clarify and connect with the niche that makes you the obvious choice for your ideal client, so you can take the first step towards filling your caseload with clients you genuinely love working with
Align
JOIN FOR £33 NOW
The 4 day experience
And still, the right enquiries aren't landing. NOT because you're not a skilled therapist.
But because without a clear person in mind, your content disappears into a sea of other therapists saying much the same thing.
You're worried about the algorithm, about leaving people out, about posting in a misaligned way.
But those worries are the very reason you're not connecting.
When you get ethically specific, intentionally specific...this changes.
When someone lands on your account, they immediately recognise themselves as someone you can help.
Other therapists know exactly who to refer when an enquiry isn't right for them.
And the decision to book becomes easy because people see themselves as the kind of client you work with and help.
You have a rough idea of your niche. You're showing up consistently. You might even be boosting posts.
By month 6 she was fully booked, and after 10 months we celebrated her private practice reaching £45k, alongside her part-time job in the NHS.
She'd spent a solid 6 months on Instagram before she joined me without welcoming a single enquiry or new client.
The work she did on her niche didn't exclude people, it finally connected her with those looking for her specialised help.
LETS DO THIS
In 2025 Charlotte came to me without a clear niche or specialism
It's not about staying broad enough for everyone to see themselves in your work. That's what's keeping your inbox empty, despite all of the effort you're ploughing into your marketing.
Inside this 4 day experience, we're doing the work most therapists avoid. Getting specific when you've been told to stay broad. Naming exactly who you're for when you've been afraid of leaving people out. Building a niche so clear and so aligned that the right clients feel it before they've even reached out.
This isn't a simple marketing exercise, it's your specialism, expressed with clarity and confidence.
And that's when your practice fills.
Charlotte's story isn't the exception. It's what niche clarity does.
🛋️ 4 days of audio drops inside a private Whatsapp group including:
1) Niche audit
2) Ethical concerns and common mistakes to avoid
3) Your ideal client deep-dive
4) Clarifying your niche statement & bio
🛋️ Daily reflection prompts so you do the work - not just read or learn about it
🛋️ A community space where you can share your answers and get personal feedback directly from me
🛋️ The opportunity to have your niche statement and new Instagram bio reviewed so you leave with clarity
Start date: 29th June
What's Included
I WANT TO JOIN FOR £33
Q: I'm already clear on my niche but less clear on my ideal client and I'd like to work on my messaging. Can this help?
A: This will be great for you. This work is about adding depth and clarity.
Q: I haven't started my Instagram yet, is this for me?
A: Absolutely! Clarfiying your niche and ideal client is one of the first foundational steps you should take when it comes to marketing your private practice.
Q: I already have a niche but I don't feel certain, can this help?
A: Yes, this 4 day experience is perfect for you if you want to get clarity and confidence on ideas you're already having around niching.
Q: How does it work?
A: The 4 day experience will being on Monday 29th June and for 4 days I will drop into the group Whatsapp with some voice notes and prompts to guide you through this process of identifying your niche and ideal client so you can take the first step towards filling your caseload with clients you genuinely love working with.
Q: What support will I get?
A: I will be in the group offering feedback and advice over the course of the 4 days.